I’ve decided to make GROWTH my theme for the year 2016. My blogs and newsletters will deal with issues of growth; both personal and organizational, each quarter. We’ll have more to say about the structure of the content in January, as well as in 2015’s remaining Blogs.
This week we would like to set the stage for some of that discussion by talking with you about the difference between The Language of Creation vs. The Language of Description.
The language of description, which is largely our day to day “ordinary” language, lacks energy and power. One underlying assumption of this style of communication is that everyone shares a common reality. Get a Conservative Republican in a room with a Liberal Democrat and you’ll soon dis-abuse yourself of that idea.
So, when we say such things as: “You’ll be glad when you decide to…” or, “I know you can see that our widget is better than theirs.” You are missing an opportunity to “create” a specific reality which the other party can embrace and rush into.
For example: “when… you are living in the warmth and comfort of this Living Room all your doubts about moving will have evaporated like champagne bubbles. As you know… there is no better feeling in life than knowing that you made the correct decision.” Or, “You could, of course… settle… for the lower grade of widget, but that would conflict with your commitment to excellence and long lasting quality.”
In these two cases you have created a universe, or at least a picture into which the other party can enter and become.
The more we create the more growth can take place. I can see you now growing in 2016 at a pace and in ways you only dreamed as possible.
Call us to discuss more about this. Remember, there is nothing… absolutely nothing… which didn’t originate as an idea. Let’s do some creation together in 2016!